Email Marketing is perhaps the best way to communicate instantly with a large audience. There are many considerations such as:
- how to craft your message so it doesn't get mistaken for spam
- which segments to send to
- whether it is best to send one or a series of messages
- the optimal mix of messages to maximise engagement and sales
- and, of course, how to navigate GDPR
There are a number of email engines you can use ranging from your email supplier to Marketers Choice and Mail Chimp as your requirements become more sophisticated. Engines such as Mail Chimp provide very helpful metrics of who has opened emails and how successful campaigns are.