SEO | Search Engine Optimisation
Search Engine Optimisation (SEO) is the act of getting your website as far up Google as you can for your chosen keywords. Google has many different tools to help with this and Word Press websites are designed to work with Google for best results. Not only do you need to be at the top of Google (or as close as you can), you should also list your business as a location. This means that people near you will find it easier to find you on a map.
SEO Example 1: Get My Black Belt
If you aren’t on the first page of Google, you’re nowhere. If you find yourself in a highly competitive field, such as Martial Arts DVDs and online courses, you need to be creative.
To be found, I wanted to be at the top of Google for multiple key words. In the case Get My Black Belt (so I would catch people Googling “how do I get my black belt?” or “how long does it take to get my black belt?”) and Self Defence DVD.
1a) Dominate 1st Page of Google for Keywords “Get My Black Belt”
In this example, when searching for “Get My Black Belt”, the www.getmyblackbelt.com website is in the #1 Google position out of over 4,000,000,000 results. Even if your website isn’t listed at #1, you can still leverage the big players to get you there. In this case, the website is listed and so are the products on its:
- YouTube Channel
- Facebook Page
- udemy entry
- Amazon entry
- Google Location
The front page of Google is dominated and it is very easy for a customer to find the products to buy.
1b) Dominate 1st Page of Google for Keywords “Self Defence DVD”
In this example, when searching for “Self Defence DVD”, the www.getmyblackbelt.com website is on the frontpage and the products are also all over the front page. Below are screenshots running down the first page of Google and you will notice I have leveraged images and shopping (the product, 140 Combat Moves is #1 in Google Images and #1 in Google Shopping) , and other websites such as Amazon and udemy to ensure the DVDs and online versions stand out and are easily found by customers.
SEO Example 2: Power Dragons Kids’ Karate
Power Dragons (part of Luton Karate) is a different example as it sells a local service rather than products which can be sold internationally. It is a less competitive field but it is competitive nonetheless and it pays to have the coveted #1 spot on Google.
Google has placed Power Dragons at the top spot on the map and Luton Karate on the top spot of the map and also the listing.